Proof That No Ranking Boost for Responsive Sites Exists in 2017
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Proof That No Ranking Boost for Responsive Sites Exists in 2017
There has been a lot of debate going on in the designing industry about the various kinds of mobile designing alternatives available. The base discussion revolves around responsive web designing, adaptive designing or detached URLs and which amongst them is the best to get the highest search engine rankings.

Google currently favors responsive web designing. Consequently, a whole lot of search engine optimization or SEO firms have presumed that it is an excellent SEO option. However, this conjecture has been questioned multiple times, but the exact answer to it still remains to be found.

On one hand, Google has itself clarified that there is no extraordinary advancement in a website’s ranking if they are responsive in nature. But, on the other hand, the search giant clearly clarifies that responsive websites are their most preferred choice, as they are user-friendly. Well! It’s a tough explanation to digest. So let’s on our end test the assumption given by Google that responsive websites are not given any extraordinary treatment to make them rank higher in search engine results.

SEO experts note that if there was any exceptional ranking boost, then the following occurrences would take place.

Websites getting maximum organic traffic after searching something in Google, most of those websites would be responsive in nature.

In 2017, majority of sites are responsive in nature. Consequently, the proportion of websites having a large amount of Google search traffic which are responsive websites will probably be more than the proportion of overall websites.

The sites getting the maximum search traffic will have an increased number of responsive websites, as against adaptive websites or separate URLs.

To examine this hypothesis, SEO Experts checked the first 100 websites, the websites having the maximum mobile search traffic generated through Google that was organic in nature, notes SEMRush.

After deleting 6 pornographic websites, SEO experts were left with only 94 websites. They used Screaming Frog to crawl through these websites. Employing “Googlebot smartphone” as the user agent name, SEO experts analyzed as to which of these websites redirected their users to different URLs.

However, the three point hypothesis given mentioned above failed as it wasn’t true. In case there’s a ranking enhancement particularly for responsive websites that’s not been highlighted by Google, the information gathered from the apex websites proposes that it is too minute that it fails to supersede other important signals.

When we talk of first 100 sites with the maximum traffic, the most favorable mobile configuration stratagem is 54%.

Next come adaptive websites with 28%, followed by 17% of separate URLs. Of the top 94 websites non were categorized as mobile-unfriendly, as all employed one of three above discussed options.

Although, this assures the top most point, however, in its own self does not go on establish a responsive website rank boosting.

In an attempt to establish that, the fraction of top websites, measured by their total organic traffic, require to have a greater fraction of responsive websites than all kinds of websites. According to a study published in the Smashing Magazine and conducted by Appticles the proportion of all websites, responsive in nature is 52.11%. Therefore, the fraction of responsive websites in the top 100 SEMRush websites is greater, but only by a mere 2.06%.

For separate URLs too the story is very much the same. With just 1% more websites with separate URLs showing SEMRush top 100 illustration than in the example of all websites. None of these variations are important statistically.

A look at the key dissimilarities given in the chart, we also get a glimpse of adaptive websites as well as websites that do not have any mobile configuration. If there are any, the chart given below highlights that:

Mobile configuration creates ranking difference, as there are a less number of websites that are non-mobile friendly websites in the given SEMRush illustration (zero) than in the whole example.

Adaptive websites can get be boosted, as there are a large number of them in the top websites example than in the example of overall websites.

But, it is more probable that the numbers of websites in the top 100 websites sample are more of adaptive nature, as adaptive designing can be accomplished with important resources, and the top websites across the global are more probable to have admission to more resources than the standard blogging website or a local commercial website.

The crux of the matter is that there is no complete evidence to here to say that responsive websites are in some manner more successful at search engine optimization than websites that employ the giant search engine’s other two mobile configurations.

When SEO experts saw the last criterion on their list, they didn’t observe a surge in response ranking either. The top-most website in the list, namely Wikipedia, employs separate URLs.

So does Facebook, ranked 2nd on the list, YouTube enlisted 3rd and, rated as number 4th. The 5th and the 6th websites, that is, Amazon and Google, respectively, are also adaptive in nature. In the top 10 websites, just one website was found to be responsive in nature,, a domain owned by Facebook.

As most of the biggest websites given in the list are not responsive websites, SEO experts notified that separate URLs are able to garner maximum amount of traffic when compared to responsive websites, as per estimates showcased by SEMRush. There are very few enlisted websites that use separate URLs, when compared against responsive websites, however, these websites have greater, approximately 2x, the organic traffic when held against responsive websites, given in the list.

Therefore, let us make it clear and come to ground reality. In case you are an SEO expert and advice responsive website designing to your patrons or for your own business establishment, then it is commendable. There are multiple reasons to suggest it, but, one of those prime reasons is definitely not that it will assist you in organic search engine results (ahead of the mobile-friendly rank boosting, which all mobile websites get).

Hence, if have great reasons to make your website an adaptive site in nature or on a separate URL, go as per the guidelines set by Google, and your search results can become good too, a fact that is already known by Wikipedia, Facebook, IMDB, Google, and Amazon.